We're a multiple award-winning Sheffield digital agency. With our data-led approach we'll get more from your PPC campaigns.
Are you looking for better results from PPC? As the leading PPC Agency in Sheffield, let us show you how our scientific approach to PPC Management drives real results.
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As an official Google and Bing Partner, we help leading companies in Sheffield and beyond manage the minefield that is pay per click (PPC). We’re an experienced PPC Agency, and manage pay-per-click campaigns across both B2B and B2C sectors.
Using our data-driven, continual improvement approach we’ll increase your return on ad spend – and help drive better quality traffic that will convert to more sales.
PPC advertising is about firstly understanding your target audience and their online behaviour across the entire customer journey. Then it’s about using the best in tech to reach them at the right place and the right time, coupled with making continual data-led improvements to your campaigns.
Our established PPC methodology brings real results in record time. If you’re an eCommerce, business services, or lead generation website, then we can help you convert more from your paid advertising in 99% of cases.
As an official Google Partner, and Bing Accredited agency, we have over a decade of experience managing Google and Bing Adwords campaigns. We have managed hundreds of eCommerce and lead generation projects delivering measurable year-on-year growth. We’ve won many awards for our work and are a safe pair of hands to ensure your PPC performs.
If you want to move to the next level with your PPC account, or your business is ambitious and wants to create more opportunities for growth, we could be the best PPC Management Company for you.
Get a free instant PPC Audit now and see how we can optimise your account. Our unique tool is designed to look at your account history and show you how we can optimise your account to get better PPC results.
High value medical assessments rarely result from impulsive clicks; they require a nurtured customer journey. By separating discovery leads from ready-to-act inquiries, we optimized ad delivery to ensure maximum relevance at every touchpoint. The result was a highly predictable lead engine that delivered 821 monthly conversions.
Facing high costs-per-lead and declining success, our client required a total overhaul of their digital advertising. By excluding wasteful B2C keywords and implementing a dynamic remarketing layer to capture users across a 14-day buying cycle, we achieved nearly £1 million in direct monthly revenue and established a sustainable, high-growth model for ecommerce excellence.
We developed a high-intent, long-tail keyword strategy, bypassing high cost competition to deliver a massive 35,000 form completions. Our data-driven approach, which included removing friction from the conversion path and capitalising on real-time vehicle trends, resulted in a market-leading 8% conversion rate.
Pay Per Click (PPC) advertising is often misunderstood by those who aren’t quite sure what it is. We have all seen PPC adverts appear at the top and bottom of the search engine results page, but how do they get there? A keyword-based marketing approach, PPC allows you to ‘bid’ on particular keywords that users type in to search engines.
Your business advert will appear in one of the “Ad” positions for that search or related searches, and your ad position will relate to how much you have bid for that term in the context of the competition. The cost can vary wildly based on the sector you are in, and the level of competition.
For example, some keywords may cost pennies per click, but popular keywords can be much more expensive, especially if there is high competition for the word or phrase. Whenever a potential customer clicks on the ad for your website, you pay the PPC provider or search engine the amount you bid.
A proper strategy needs to be in place here, with a professional structure that enables regular analysis and change based on the data and conversions coming from the live campaign. If a campaign isn’t set up correctly, it could literally cost you thousands. Visits to your website do not automatically mean more sales, and if the keywords are targeting people who may not be in your demographic then PPC could backfire and leave you out of pocket.
A strategic PPC campaign will help you succeed online. PPC Sheffield from SEO Works – contact us for a custom quote for your business.